In the 1960s and 1970s, it was waterbeds. Today, comfort, health and renewal are the industry's buzzwords.
The hot specialty bedding items are Select Comfort, which is an air mattress, and Tempur-Pedic, which is a slow-response foam, said Ron Trzcinski, president of The Original Mattress Factory. Tempur-Pedic advertising tries to tie it to aspirations. They claim that using their products will make you healthier.
Larger, more luxurious mattresses are selling well, too, as new houses get bigger.
Fifty percent of U.S
Source link: http://www.inrich.com/cva/ric/news/business.apx.-content-articles-RTD-2007-11-26-0019.html
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